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By Casey Melnick
How to Write Marketing Blogs Your Clients Will Actually Read
Your company publishes a new blog post. The next day you check the analytics. The readership data is incredibly disappointing.
In today’s era of immense networks and mass media, there are literally thousands of blogs for people to parse through, let alone corporate blogs. So how exactly do you get your clients to read your content?
Here are 5 tips to consider when crafting a successful marketing blog.
1. First Impressions Matter
Apart from your headline, the introduction is the first thing your clients see. If you aren’t careful, it could also be the last.
You want your clients to stick around and read the content that you spent hours meticulously crafting.
Try incorporating AIDA, which stands for Attention, Interest, Desire, Action, in the intro. Grab your reader’s attention and give them a reason for continuing on. You can also appeal to their emotions and suggest how the content is specifically meaningful and relevant to them.
2. Content Creation Drives Engagement
Now that you have grabbed your audience’s attention, you have to make sure to keep them engaged.
Have fun with it. There are many blog post variations that can be entertaining and informative for your audience to read. Frequently asked questions, lists, and viral memes are a few of the many techniques that can be wielded to drive engagement.
Sometimes ideas are hard to come by. Luckily, there are numerous tools created specifically to assist in content creation. Sites like Buzzsumo allow you to discover trending industry topics that could serve as valuable content to your audience.
3. Analyze Your Industry
Know your clients.
Make sure to maintain a consistent tone and voice that your audience can count on but one that also sets your brand apart from your competitors.
Don’t be afraid to check out the best and worst blogs amongst your peers to collect ideas.
4. Quality Over Quantity
Your audience has limited time and attention spans. They will only scroll down for so long before they lose attention. A reliable word counter is an important tool to have.
Try using infographics and visual content when possible instead of text.
Concision will often beat out wordiness so don’t be afraid to cut out the fluff.
5. Promote Your Blog
It may seem simple but your clients must be aware of your blog to be able to read it. With the sheer amount of blogs in existence, it could simply get lost in the shuffle.
Use social media platforms to promote your posts and consider setting up an email newsletter to deliver the content straight to your audience’s phones.
Marketing Blogs for You
Maintaining your audience’s attention may seem daunting in a world filled with countless blogs but actions can be taken to improve your chances.
By following the suggestions above, you can create a marketing blog that your clients will actually want to read.
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